2020 has been a year full of changes, environmental, political and economic landscape, due to pandemic throughout the world. The emerging trends accelerated by pandemic have propelled lasting impact on digital marketing methodologies and consumer behaviour. No matter if you are about to launch a new product or offering a unique service, marketers are forced to do more with fewer resources, even with Digital marketing too.
Social media can bag so many things for your business if leveraged in the right ways. The changing and evolving digital marketing landscape have impacted the online presence of the business. No matter what industry you are, or what products and services, it’s time to ignite your creativity and adapt to increasing changes. Here are some tips for leveraging your social media marketing strategy to be followed in 2021.
1. Perform competitor Analysis
Before investing further in technology and methodologies, it is effective to analyze your competitors. The numbers and analytics are an important part of the planning stage of a social media marketing strategy. Inspect competitors of your niches, those who have been senility for years in your competition and those who have been just in the industry.
2. Invest in Creative Technology Platforms
Personalization and creativity have been a growing trend in recent years, but it lags cost-effectiveness. An increased utility in technology, modern dynamic creative optimization allows content to generate automatically, with assets, languages and dynamic product display.
Platforms like Google ADs and Critero have capabilities to generate dynamic creative content while deducting the need of multiple design iterations. Pandemic has accelerated the demand to produce personalized content and a multitude of ads with less capital and human power to produce them.
3. Brand Refresh
When a consumer thinks of a brand, it typically feels of Apple or Visa. A brand is so much more than logo and palettes. Update technological and aesthetically your app and social media platforms that can open up real opportunities to refresh your brand, focusing on customer user experience.
4. Build a relationship with a consumer
With millions of businesses and products, consumers need a personal touch with brands more than ever. Building relationships is not just about connecting with some content or product, but it is about building relationships profoundly. Keeping up and building relationships over time with consistency and patience on your social media platforms can build stronger affinity.
5. Memetic Messages
Emojis and GIFs are gone, memes are newbies in town. They boom across the internet easily; they can manipulate the mindset of viewers without over-emphasizing any subject. You need to be careful to protect your brand for memes while implementing new strategies of memes in the new-age of catalyst in marketing. From simple stickers and GIFs, video memes are next-level marketing methodologies.
6. Virtual and Augmented Reality
We can contradict that both Augmented reality and virtual reality are popular weapons in emerging marketing trends. AR is expected to surpass VR, despite VR’s early lead. Many companies are promoting their consumers to visualize and design pieces of furniture, clothes or other products how it would look like before finalizing for a purchase.
7. Adapt to Nonlinear Journeys
Digital channels are saviour, but the days of linear click paths are gone. Consumers no longer are attracted towards ads and head to stores to buy it. Consumers are offered personalized ads that are exactly as per their fit. The algorithm of current technology grasps and understands what we are searching for, and it harnesses the power of data to provide you with the solution. Ads on voice-driven devices would be top of the game, embrace the power of nonlinear journeys and everything that blends with them.
8. Relevant content
While traffic and conversion being the ultimate goals, a brand cannot ask for swipe up without valuable content. How-to videos, behind-the-scenes reels are some examples that would have a good grasp over your audience. Host Live contest, ask questions, post polls and much more to create authentic and engaging content that aligns with your brand values. Dare to stand out from the crowd with killer hashtags and exceptions Tweets that keep readers hooked and convey your brand voice.
9. Google Tag Manager
From various equipment, Google Tag managers allow you to manage and deploy marketing tags on your website without modifying the code. Tag Manager, integrated with Google Analytics, Facebook Business Manager, Google Ads, LinkedIn campaign manager and other third-party advertising platforms, opens up possibilities to share the wealth of knowledge that the company has to offer.
2021 is time to adapt changes and get involved
Results show social marketing trends have no ageing signs; instead, they will become more advanced and focused on customers. This pressurizes brands and business to stay relevant in their marketing tactics. With expert guidance and our few touchpoints, you can stay ahead of the curve and meet your social marketing needs.
Rapid results are just myths; they happen over time. You don’t need to wait months or years, but surely need to give some time tackling and building these opportunities for quick wins.
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