In the age of lightning-speed internet connections, smartphones that feel like an extension of ourselves, and a digital marketplace that never sleeps, the dynamics of customer engagement have shifted dramatically. Today, understanding the customer journey is not just a luxury; it's imperative for local business success. This article delves deep into why every local business owner should pay keen attention to the digital journeys of their customers. The Digital Evolution of Customer Journeys Customer journeys once revolved around physical storefronts, with businesses...